Visitors to your web site will be encouraged to provide their contact details either when making an online purchase, requesting a brochure, subscribing to a newsletter or perhaps entering a competition.
No matter where these contact details are captured, the system will collate them within the Contact Managment database and categorise them within their specific 'area of interest' .
Very quickly a comprehensive list of contacts will develop providing you and your marketing team with valuable customer information that can be extracted from the web system and used for marketing purposes.